1, Who are you?: (define yourself if you can’t define yourself how can others determine what your all about)
⦁ What are your skills, education, experiences?
⦁ What are you passionate about? Passion and personality are the key factors in a personal brand
⦁ What are your USP's? the nicher the better
2, What’s their view? (Research)
⦁ What do your friends say about you?
⦁ What do your customers & colleagues say about you?
⦁ Google yourself - what comes up?
3, Your goals: (task -Where do you want to be? What work do you want to be known for? This will help determine what path are you taking to get there?)
⦁ Create your personal products and services in relation to your vocation
⦁ Who is your target audience? (research & question)
⦁ What’s your voice sound like? Personality is massive so determine your style of communication that works and your happy with and be consistent!
4, Create the brand:
⦁ Choose your name and bio ...be consistent
⦁ Choose your corporate colors, logo if necessary or image as a brand identity
⦁ Develop your story .... To be represented in all you do!!!
5, Create YOUR eco-system
⦁ Build a home (BLOG)
⦁ Visit public places - SOCIALISE - these are the social networks you use and those that are relevant to you
⦁ Knowledge centre’s - use YouTube, article banks, podcasts, webinars and shows to educate and entertain your audience
⦁ Supermarket - not where you eat but where you absorb and collect online nutriment -- ( content curation)
6, Create a community (online and offline)
⦁ Influencer's - Follow experts on your field/s learn and develop relationships with them
⦁ Advocates - Develop an online relationship with your customers and colleagues these will be your advocates (WORD OF MOUTH)
⦁ Communities - participate in #hashtags , forums, communities and groups
7, Create a great content ! -
(Be Remarkable There may be hundreds if not thousands of people with the same role in this world as you but to be seen you must be as original as possible so let’s list your originalisms )
⦁ Blog - post valuable or entertaining content regularly = (content calendar)
⦁ Go Multi-media - The best, most engaged with content is rich media , video, images, podcasts etc
⦁ Social media - create content specific for that platform, give each platform a specific purpose if you can, use the right "tone of voice" for each platform and language (#hashtags are universal)
8, Get engaged:
⦁ Don't just post , talk to people , they are real human beings at the end of your post don't just dump stuff on their laps have conversations
⦁ Comment - on blogs , on comments your audience leaves , in other social conversations you see
⦁Share the love - share other's content you like, found useful or you think your audience would
9, Listen, monitor & learn:
⦁Keep up to date and subscribe to what is being said about you, your company and your field/s
⦁Dealing with negativity learn to deal with the negative in a courteous , professional manor and you wont go far wrong (you cant please all the people all the time)
With Christmas and the New Year Over, I’m sure many of you will be thinking about what you would like to receive this year and some of you will be thinking about keeping New Year’s resolutions to yourself or to other people.
You know the kind of thing I mean, you promise to walk the dog more often, visit your family and friends more or even make sure you do your work well before the deadline date.
But do you ever stop to think why some decisions we make we don’t stick to them?
And some we do?
If you had to draw 2 line’s one in cement and one in sand, the line in the sand would gradually blow away and the line in cement would be permanent.
This is just the same with the decisions we make, the key is to consider how important the decision is to you? And does not sticking to your decision Hinder or Help you?
You are given two Shinny glittering box’s the 1st is a beautiful Red box with a big Christmas gold Bow on it and the 2nd box is a winter Green box with a bright Red bow.
You now have 2 blank sheets of white paper and on your 1st sheet of paper you write down at least 5 things that you would like to have more of in 2017, for example, more confidence, good friends, part time job etc and then place the paper inside the Red Box.
You are now left with the Green box and I want you to think of 5 things that you don’t want any more of in 2017 and write them down on the sheet of paper and drop the paper into the box.
So What’s in your Beautiful Red Box?
What do you want more of in 2017? If you make clear decisions you will bring more of want and less of what you don’t want from life. Too many people spend their time and energy complaining about the things they don’t want, instead of focusing on the things they do want and can achieve.
“The most courageous act is still to think for yourself. Aloud.” – Coco Chanel