1, Who are you?: (define yourself if you can’t define yourself how can others determine what your all about)
⦁ What are your skills, education, experiences?
⦁ What are you passionate about? Passion and personality are the key factors in a personal brand
⦁ What are your USP's? the nicher the better
2, What’s their view? (Research)
⦁ What do your friends say about you?
⦁ What do your customers & colleagues say about you?
⦁ Google yourself - what comes up?
3, Your goals: (task -Where do you want to be? What work do you want to be known for? This will help determine what path are you taking to get there?)
⦁ Create your personal products and services in relation to your vocation
⦁ Who is your target audience? (research & question)
⦁ What’s your voice sound like? Personality is massive so determine your style of communication that works and your happy with and be consistent!
4, Create the brand:
⦁ Choose your name and bio ...be consistent
⦁ Choose your corporate colors, logo if necessary or image as a brand identity
⦁ Develop your story .... To be represented in all you do!!!
5, Create YOUR eco-system
⦁ Build a home (BLOG)
⦁ Visit public places - SOCIALISE - these are the social networks you use and those that are relevant to you
⦁ Knowledge centre’s - use YouTube, article banks, podcasts, webinars and shows to educate and entertain your audience
⦁ Supermarket - not where you eat but where you absorb and collect online nutriment -- ( content curation)
6, Create a community (online and offline)
⦁ Influencer's - Follow experts on your field/s learn and develop relationships with them
⦁ Advocates - Develop an online relationship with your customers and colleagues these will be your advocates (WORD OF MOUTH)
⦁ Communities - participate in #hashtags , forums, communities and groups.
7, Create a great content ! -
(Be Remarkable There may be hundreds if not thousands of people with the same role in this world as you but to be seen you must be as original as possible so let’s list your originalisms )
⦁ Blog - post valuable or entertaining content regularly = (content calendar)
⦁ Go Multi-media - The best, most engaged with content is rich media , video, images, podcasts etc
⦁ Social media - create content specific for that platform, give each platform a specific purpose if you can, use the right "tone of voice" for each platform and language (#hashtags are universal)
8, Get engaged:
⦁ Don't just post , talk to people , they are real human beings at the end of your post don't just dump stuff on their laps have conversations
⦁ Comment - on blogs , on comments your audience leaves , in other social conversations you see
⦁Share the love - share other's content you like, found useful or you think your audience would
9, Listen, monitor & learn:
⦁Keep up to date and subscribe to what is being said about you, your company and your field/s
⦁Dealing with negativity learn to deal with the negative in a courteous , professional manor and you wont go far wrong (you cant please all the people all the time)